In this Feb post we teased you with the latest SAS Customer Intelligence 360 feature - Journeys. Well, it's now rolling out - on May 7th the new Scheduled Journeys feature will be available in all tenants.    There are 3️⃣ aspects to this update: "Activities" is now "Real-time Journeys". This name better reflects the use cases which this feature serves best (real-time 1:1 trigger-based multi-channel experiences). This comes with an updated canvas look & feel. "Scheduled Journeys" introduced. Orchestrate a series of bulk tasks on a schedule you prescribe with Scheduled Journeys (bulk schedule-oriented multi-channel experiences). Personalize the experience with Split nodes to determine the best path for your customers; use audience and/or event attributes to personalize task content. Scheduled Journeys always start with an Audience Schema 17 includes a new array of "Journey" UDM tables you can download to analyze object metadata and execution details. For feature highlights, check out this post. New & improved Left Nav. Sections reorganized (find Segments under Targeting). Collapse/expand sections as you wish (we'll remember your selections). Favorite your fav's for quick access at the top of the panel. If panel is collapsed, sections fly out to show you options. Enhancements for Scheduled Journeys are already in the works. Give it a try! ... View more

Are you are a marketer who wants to ensure your email looks appealing across a wide array of devices and avoids the dreaded spam bucket? Aren't we all? SAS Customer Intelligence 360 can help you with that.   Before you blast your email, jump over to the Review tab in your Email task. In addition to the in-platform "Responsive preview" option, you will find* the "Email client preview". Run this to see how your email looks in Gmail, iPhone 14 Pro Max, AOL on Firefox, Outlook and over 100 more email clients (screenshot below). You can also use the "Spam test". This service bounces your email against 14 spam algorithms. If it doesn't pass an algorithm, CI360 will let you know. Some algorithms provide clues why; unfortunately, most do not (these services do not want to share their formula with the spammers).    *NOTE: Both of these checks are a paid service, thus may not be available based on your license. If not available in your tenant, check with your admin. For more details, check out the 360 user's guide. and the Email Client Previews community article. Looking for tips to avoid spam filters? Our friends at Email on Acid explain - Why did my email fail in certain spam filters?     ... View more

Did you know the object listing pages (e.g., Task Manager, Segment Manager, Event Manager, etc.) are packed with tricks to help you find objects quickly? If you're using folders, 2 view configurations are available: View items in selected folder only View items in selected folder and all subfolders To try it, select “Configure Views” in the overflow menu (3 dots in top right corner of folders panel). Your selection becomes your default view.   Not using folders? Ask your local admin to turn folders on.   ... View more

If you've ever been working in CI360, paused for lunch, came back to find your session timed out, you can now extend the default logout beyond 30 minutes of inactivity. As of today (15Nov2023) CI360 allows tenant admins to change the timeout setting. Extend it up to 12 hours, or if needed, reduce it to 15 minutes.  This is a tenant-wide setting. Please consult with your organization's IT security policies before extending the session duration.     ... View more

The rate of change and boundless expectations of the digital experience shows no signs of slowing down. To meet these needs, SAS is modernizing how customer journeys are built with SAS® Customer Intelligence 360, a SaaS marketing technology and customer data platform. Orchestrating seamless journeys to deliver an omnichannel experience to your customers when and where they want is essential to modern marketing teams. Join this session to see a preview of how our vision will leverage your data (on-prem or in the cloud) with your customers’ behavior to deliver your message to your customers via an array of channels. Our reimagined orchestration canvas enables both the technical and non-technical marketer to map out journey touchpoints and then glean performance insights and analytics in a highly visual manner. Whether the journey is an automated always-on multi-step campaign or a one-time event-centric promotion, we have you covered. ... View more