Modernized Customer Journeys for the Modern Marketer

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The rate of change and boundless expectations of the digital experience shows no signs of slowing down. To meet these needs, SAS is modernizing how customer journeys are built with SAS® Customer Intelligence 360, a SaaS marketing technology and customer data platform. Orchestrating seamless journeys to deliver an omnichannel experience to your customers when and where they want is essential to modern marketing teams. Join this session to see a preview of how our vision will leverage your data (on-prem or in the cloud) with your customers’ behavior to deliver your message to your customers via an array of channels. Our reimagined orchestration canvas enables both the technical and non-technical marketer to map out journey touchpoints and then glean performance insights and analytics in a highly visual manner. Whether the journey is an automated always-on multi-step campaign or a one-time event-centric promotion, we have you covered.