This year’s SAS MarTech Connect transformed Prague into a vibrant hub of insight, collaboration, and innovation, bringing together marketers, technologists, and Customer Intelligence leaders from across EMEA and beyond. Now in its second year, the event once again delivered on its promise: creating a space where SAS CI360 users and customers can learn from each other’s real-world experiences, share best practices, and exchange ideas on how to unlock the full power of data-driven marketing. With over 120 registered participants and a highly engaged, international audience, this year’s edition reflected the growing momentum around SAS CI360 and the strong sense of community shaping its future. A Program Designed to Spark Dialogue, Networking, and Innovation From keynotes and customer presentations to panel discussions and hands-on demos, the agenda was built to inspire and connect. Every session provided tangible insights into how organizations are using SAS CI360 to drive transformation, from personalization and automation to customer engagement and business growth. The event opened with a thought-provoking keynote by Frans Riemersma, Marketing Technologist and MarTech Researcher at MarTechTribe. Frans explored the evolving state of marketing technology, AI, and the future of customer experience, challenging participants to reflect on where their organizations stand today and how they can lead tomorrow. The heart of SAS MarTech Connect lies in the authentic stories shared by our users from customers turning data into value through CI360 innovation: DKB AG showcased their CRM reinvention journey, sharing both successes and lessons learned. Slovenská Sporiteľňa, alongside our Partner Trask demonstrated the impact of hyper-personalization, achieving a 17.6% conversion rate and stronger customer focus. Silknet revealed how they transformed mass messaging into personalized dialogues with over two million subscribers. Hrvatski Telekom, alongside our Partner Comping, highlighted how data-driven campaigns powered by CI360 are driving market leadership and customer satisfaction. TPG Telecom presented their scalable “Express Upgrades” solution, combining CI360 and RTDM to deliver seamless, personalized digital experiences. ERGO shared their CRM modernization journey, emphasizing collaboration and insights-based omnichannel engagement. Moneta Money Bank gave a practical overview of their migration to CI360, demonstrating innovation through real-time personalization. Each presentation underscored a shared theme: the best results come from continuous learning, collaboration, and sharing experiences across industries. The agenda also included two interactive panel sessions that brought experts together to explore pressing topics: Marketing Roundtable: AI, data ethics, and journey orchestration with leaders from Capgemini, PostFinance, and ICA Banken. Ready for the Future: Action plans for marketing technology, featuring insights from Komerční banka, Trask, Comping, and Telekom Slovenij. A new addition this year, the Fast Track Demos, proved to be a highlight. Four rapid 8-minute sessions showcased live CI360 solutions on topics such as onboarding, upsell/cross-sell, churn prevention, and hyper-personalization. Delivered by SAS experts, these demos turned theory into tangible takeaways, driving meaningful conversations at the exhibition booths. Each track tackled a core marketing challenge, showing not only what’s possible with CI360, but also how to make it happen. The demos that brought these sessions to life are available to those who did not have the chance to attend.. From Stand-Alone to Journey-Based Onboarding Recognizing and Acting on Upsell or Cross-Sell Moments Predicting and Preventing Churn Closing the Loop with Self-Service Analytical Insights Two more highlights from this vibrant community: The WIN Roundtable and AdTech Connect. The Women in MarTech Leadership Roundtable, hosted by the SAS Women’s Initiative Network, created a space for candid dialogue on leadership, inclusion, and empowerment. Panelists shared perspectives on how empathy, collaboration, and communication — human strengths beyond AI — are shaping the future of MarTech leadership. Meanwhile, AdTech Connect: Retail Media in Focus brought together SAS® 360 Match users for an exclusive discussion on data monetization, publisher empowerment, and the evolving retail media landscape. Building a Community of Shared Learning As the event wrapped up, one message stood out: SAS MarTech Connect is more than an event — it’s a community. A community of innovators, marketers, and technologists learning from one another to make customer experiences smarter, more personal, and more impactful. With every presentation, discussion, and demo, participants reinforced what makes SAS CI360 truly special: its ability to connect people, data, and ideas to drive real business results. Finally, a big and heartfelt THANK YOU to all contributors and presenters to share their stories and best practices and thus helped make this event such an outstanding experience! We can’t wait to see what new stories and successes will emerge at next year’s SAS MarTech Connect.   ... View more