Discover team Matadori’s innovative solution- shared by their mentor, Ulrich Reincke:
Europe is in pain—literally. Chronic pain has become a silent epidemic, affecting hundreds of millions of people. If you walk through any European city today, odds are one out of two people you pass suffers from persistent pain in some part of their body. As the Matadori hackathon team explained, “approximately 380 million people across Europe are right now suffering from various pain across their bodies”. From debilitating back pain to sacral joint conditions, the problem is vast, human, and urgent.
The good news: solutions exist. Across Europe, specialized medical centers are capable of treating these patients and dramatically improving their quality of life. But technology has not yet solved an essential challenge—connecting the right patients to the right specialists at the right time. As the team summarized, patients today face a major barrier: “The right patient that is suitable for these procedures needs to find the right doctor” .
That challenge became the mission for the Matadori team, three former classmates from Czech University of Life Sciences Prague in Prague who joined the SAS Hackathon while juggling full-time jobs. With limited time, no formal SAS training, and a complex healthcare problem, they chose not to aim small. They set out to build an intelligent system capable of predicting which patients could benefit most from advanced pain-relief treatments—based on electronic medical intake questionnaires.
The Problem: A Digital Bottleneck in Patient Care
Most pain-treatment clinics today rely on extensive e-consultation surveys. Each submission includes detailed medical history, pain characteristics, duration, location, and severity. These questionnaires are essential, yet time-consuming: clinicians must manually interpret each one to determine whether a patient is a good candidate for a procedure.
The Matadori team recognized this as both an inefficiency and an opportunity. If machine learning could pre-screen patients, physicians could focus their time on those most likely to benefit—accelerating treatment and improving care at scale.
But there was a second insight too: this model could guide search engine optimization and digital outreach. In the team’s words, the same insights could be used to “find the right patient for the procedures by targeting in the online environment, especially through search engine optimization” . In other words, identify patients algorithmically—and reach them before they even request a consultation.
Building a Model Under Pressure
Short on hackathon time, the team worked evenings, compressing months of modeling work into days. Yet speed didn’t force compromise—it sparked creativity.
Their modeling pipeline was textbook data-science rigor:
“We start with the raw data, followed by an imputation step to handle missing values. Then we built multiple predictive models… including logistic regression and several gradient boosting models… and select the champion model.”
Through SAS Viya’s no-code/low-code interface, they built and compared multiple algorithms, ultimately choosing an ensemble method. To optimize clinical usefulness, they also adjusted the decision cutoff to ensure the model prioritized precision:
“We adjusted the binary cutoff to 85%, which makes the model more specific… reducing false positives, and ensuring that only highly relevant cases are flagged for doctors” .
This decision was not technical—it was ethical. In healthcare, incorrectly approving patients is more dangerous than rejecting borderline cases. The team aligned the model to real clinical risk.
Understanding Who Needs Help Most
With the champion model selected, the team then asked: What features matter most for predicting patient suitability? The model revealed three dominant predictors:
“Body Area Score… pain intensity, and pain duration” .
Patients reporting neck, trapezius, and upper-back pain—often caused by modern desk work—were especially strong candidates. Persistent lower-back conditions also played a major role, reflecting known clinical patterns. And unsurprisingly, the longer a patient had been in pain, the more likely they needed intervention.
This wasn’t only a clinical breakthrough; it was a digital strategy one. With this knowledge, the team could create search engine optimization content targeted directly to the most at-risk individuals—helping more people find expert care sooner.
The Power Behind the Innovation: Synthetic Data
While the modeling work was impressive under time pressure, the quiet hero of this project was data. Healthcare data is sensitive and protected—and for good reason. It contains deeply personal medical history. Traditionally, that limits collaboration, innovation, and experimentation.
But not this time.
The team started with real patient records and generated synthetic examples using SAS Data Maker. As they described:
“We had 10,000 synthetic data made from the 5,000 original data… this helped us make a great model… trained on the 10,000 synthetic data and then validated on the original data” .
This is the future of AI in medicine.
Synthetic data unlocked three critical advantages:
Privacy by design – No real patient identity was exposed, maintaining compliance and ethical standards.
Data volume expansion – Doubling the dataset created better model training conditions.
Rapid iteration and validation – Models were safely trained on synthetic data and then verified on real-world patterns.
In other words, synthetic data gave the team speed, security, and scale—without compromise.
This approach demonstrates how SAS technology enables responsible AI in regulated industries. It also highlights why synthetic data is becoming a fundamental fuel source for advanced analytics. As privacy laws tighten, healthcare providers, governments, and enterprises need data that behaves like reality without being reality. Tools like SAS Data Maker make that not only possible but intuitive.
Why Synthetic Data Matters for the Future of Healthcare
The Matadori solution is a snapshot of what's coming. Healthcare systems everywhere are shifting from reactive to proactive models. Instead of waiting for patients to deteriorate, technology helps anticipate needs and route individuals to care early.
Synthetic data is critical to achieving this vision. It unlocks:
Faster innovation cycles without waiting for real clinical datasets
Stronger privacy protection that builds trust with patients and regulators
Bias reduction by generating balanced datasets where under-represented groups are amplified
Scalable simulation environments to test scenarios clinicians may rarely encounter
In this hackathon, synthetic data delivered tangible wins:
A robust model trained safely and ethically
Clinically relevant predictions aligned with medical logic
Predictive intelligence paired with digital-outreach capabilities
Validated model performance on real-world patterns
This is the blueprint for modern healthcare AI: privacy-preserving, clinically aware, fast-to-deploy, and explainable.
From Hackathon to Impact
Innovation often requires constraint. Limited time, no deep SAS training, and complex clinical data could have slowed the team down. Instead, they accelerated. As they put it, even working evenings after their day jobs:
“We were amazed at how quickly… we can develop these complex models… and validate them in the SAS Viya platform in just a few clicks” .
In a matter of days, the team built a sophisticated patient-triage system—and a digital-engagement strategy to get it in front of people who need it most.
For me, as a mentor, this was a powerful reminder: when talented people are given the right tools and a meaningful problem, they move mountains. Or in this case, they reduce pain across a continent.
Their work is not just a hackathon success story. It's a vision for how AI, responsibly powered by synthetic data, will transform care pathways, reduce system burden, and improve lives.
And most importantly, this solution isn't theoretical. It is ready to scale.
- Ulrich Reincke
Matadori is just one of many visionary teams from this year’s Hackathon. Find out who the champions are during our award session Dec. 11 on YouTube and LinkedIn!
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