Marketing teams are under pressure to deliver results while managing fragmented data and increasingly complex MarTech stacks. In this 30-minute session, explore how to bring your data together into a consistent, usable view that supports better decisions and stronger campaign performance. You’ll learn how to address common marketing data challenges, make sense of today’s MarTech ecosystems, and understand why governance, organizational alignment and executive sponsorship are essential for success. The session also offers a forward-looking view of where MarTech is headed—from hyperpersonalization to advanced decisioning and AI-driven innovation. Designed for CMOs, data-driven marketers and digital strategists, this session is part of the Marketing Minutes: Insights in 20 series. Register once to access all four sessions live or on demand. Register Now ... View more