Hi,
Like Tim suggested, I would also suggest to contact your SAS support representative since they could give you more specialized help.
But in general, here are some links that I hope can help with the data collection questions you had.
The basic controls over data collection are subsections in the General Settings > Data Management area. Specifically, you want to look at Events, Page and Session, and Form Fields.
This Help Center topic provides some information (you need the access key to read these topics):
Data Management settings.
See the entire Tracking Behavioral Data with Events section in the user's guide. I can't link to it directly, but this is the first section inside of it: About Events and Collecting Data.
To see data that has been generated by your collection settings, the Insights section in the menu lists different reports that are generated. The user's guide has a section on the Discover reports and what they mean.
I also saw your other community post about the demographic data collection, so I'll try to provide more help in that thread.
Thanks,
Will
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