Hi,
I think demographic information like name, age, and so on would need to come from a few different places.
(User's guide links below are protected by a passcode; your SAS representative should be able to provide it if you don't already know it.)
- You can import that data from CSV file, if you have collected it with another system. See Importing Data in the user's guide.
- You can collect it from identity events that you define. You would need a survey form, login page, profile page, or a similar way for your end-users to submit this information. CI 360 could then use this information to build an ID for each user of your site. See this topic: Creating Identity Definitions.
I would also recommend reading the entire section about identities: Managing Customer Identities.
After you have identity definitions or other demographic data in your system, you can create segments that you can use in tasks to deliver targeted content.
If you have any more question, please feel free to ask. Or, your SAS representative should be able to provide support if you need more direct assistance.
Thanks!