Imagine you have a set of customer (say 50,000) eligible for 5 different outbound communications but can only send 2 communciations (one TM and one EM). What analysis would you use to know which customer is more likely to respond to your communication? Well, SAS MO helps you on this. In short: SAS MO helps to make better decision on selecting leads for outbound communications. At the heart of it is the objective measure being used. For me I use analytical scenario, so its the model score plus other variables, which calculates the objective measure on a customer taking one offer over another and assigns leads based on it. And offcourse you can apply contact policy and constraints to apply on your communications.
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