Team Name
OREA
Track
Retail, Consumer Goods & Manufacturing
Use Case
Objective: Attract OREA Hotels customers and motivate first-time users to become repeat customers.
Method:
Common Sense Approach:
Design communication tactics based on intuition and experience.
Send these tactics to clients.
Data-Driven Approach:
Use propensity models to select the target audience.
Approach customers with the same value proposition but different targeting.
Goal: Validate the impact on results by comparing these two approaches.
Technology
SAS Viya
Region
EMEA
Team lead
@jakubnemec
Team members
@DanilDikarev, @barbora_g, @PavelStetina, @JanCejka
Social media handles
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