| Team Name |
OREA |
| Track |
Retail, Consumer Goods & Manufacturing |
| Use Case |
Objective: Attract OREA Hotels customers and motivate first-time users to become repeat customers.
Method:
-
Common Sense Approach:
- Design communication tactics based on intuition and experience.
- Send these tactics to clients.
-
Data-Driven Approach:
- Use propensity models to select the target audience.
- Approach customers with the same value proposition but different targeting.
Goal: Validate the impact on results by comparing these two approaches.
|
| Technology |
SAS Viya |
| Region |
EMEA |
| Team lead |
@jakubnemec |
| Team members |
@DanilDikarev, @barbora_g, @PavelStetina, @JanCejka |
| Social media handles |
|
| Is your team interested in participating in an interview? |
N |
| Optional: Expand on your technology expertise |
|
