OREA - Man vs Machine

[#1]

Team Name	OREA
Track	Retail, Consumer Goods & Manufacturing
Use Case	Objective: Attract OREA Hotels customers and motivate first-time users to become repeat customers. Method: Common Sense Approach: Design communication tactics based on intuition and experience. Send these tactics to clients. Data-Driven Approach: Use propensity models to select the target audience. Approach customers with the same value proposition but different targeting. Goal: Validate the impact on results by comparing these two approaches.
Technology	SAS Viya
Region	EMEA
Team lead	@jakubnemec
Team members	@DanilDikarev, @barbora_g, @PavelStetina, @JanCejka
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Is your team interested in participating in an interview?	N
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