Since all of your values fall into one of 3 categories, PROC FACTOR may not be your best choice for analysis. Take a look at PROC CORRESP for correspondence analysis, and in particular, you might find Example 34.1 Simple and Multipple Correspondence Analysis of Automobiles and Their Owners as a good analogy to your data.
http://support.sas.com/documentation/cdl/en/statug/68162/HTML/default/viewer.htm#statug_corresp_examples01.htm
Correspondence analysis avoids the assumption that the data are continuous (or at least ordinal) and thus might be a better fit.
Steve Denham
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