Please try defining logfirm = log(Firmness) in a DATA step. To get identical results strikes me as kinda suss, so just for now try comparing variables with different names. I like your selection of a gamma distribution. Now, to get an answer to "a 1-week increase in x is associated with ___ decrease in Firmness", you need to fit a first degree linear model (y = int + slope * x). Just about any other equation will need some extra interpretation. Since the fit is not a straight line, the decrease per week depends on which weekly interval you include. Given the figure you showed earlier, the decrease going from Week 0 to Week 1 is nearly zero, while the decrease going from Week 4 to Week 5 is probably greater than 10. Once you start going to non-normal distributions, this becomes a common issue, as almost every standard link is non-linear. Consequently, a figure is almost always a better way to convey change in response per unit change in the X variable.
Also, taking the log of your response and then fitting that is the equivalent of a lognormal distribution. Be aware that the simple back transformation (exp) gives the geometric mean, not the expected value on the original scale, and exponentiating the slope coefficient does not give the varying slope seen on the original scale. Thus, rethink your objective summary statement so that it reflects the non-linearity of the response curve on the original scale.
SteveDenham
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