Hello, quite some time has passed since you have posted this question, have you solved this problem about multi channel attribution?    I worked on a project about that, and we used markov chains to model the path of a customer to conversion. The contribution of every channel was derived using a "removal effect": for channel X  we computed the drop in conversion probability from the  full model to a model where channel X was considered as an ending state. Comparing the drops of all channels we got the contribution of each of them.   How have you solved your problem?   Regards   Marco   ... View more