Data and artificial intelligence are reshaping industries, policies, and even everyday decisions. At the University of Canberra, Senior Lecturer Jeanette Cotterill is preparing the next generation of IT professionals to not only master analytics but to use them responsibly and creatively. In conversation with me, she shared how hands-on learning, industry partnerships, and a focus on ethics are putting her students at the cutting edge of the data revolution.
Ian Edwards: Jeanette, you’ve been leading students into the world of data and analytics for years. What first inspired you to bring tools like SAS into your teaching?
Jeanette Cotterill: I wanted students to experience what it feels like to solve problems with the same tools that industry and government rely on every day. Theory and open-source software are important, but enterprise-grade platforms like SAS Viya let students see how analytics works at scale. In our Capstone program, students often start with zero knowledge of SAS, yet within twelve weeks they’re producing client-ready solutions that could be put into practice immediately. One standout project involved students designing a data-driven home loan origination scorecard for the Australian mortgage industry—at a time of rising interest rates and regulatory pressures. That experience gave them a deep appreciation for how data can drive smarter, fairer, and more responsive financial systems.
Ian Edwards: That’s impressive - students going from beginner to professional in just one semester. How does that kind of teaching prepare them for real-world careers?
Jeanette Cotterill: Employers are looking for graduates who can add value right away. By working with SAS, and other analytics tools, students get used to solving problems with platforms they’re likely to encounter in the workforce. But more importantly, they develop confidence. When you’ve built a predictive model for a bank or presented your findings to a panel of industry mentors, walking into a job interview doesn’t feel daunting—it feels like the next step. It marks a shift from completing academic assignments, to learning to think critically, manage complexity, and communicate results effectively in professional environments.
Ian Edwards: You mentioned Capstone projects. How do you make sure they reflect real-world challenges rather than classroom exercises?
Jeanette Cotterill: Every final-semester IT student, undergraduate or postgraduate, works on a live project with an external sponsor. Our partners range from global tech firms to government departments, start-ups, and not-for-profits. The projects aren’t hypothetical—they’re pressing challenges sponsors want solved. SAS, for example, doesn’t just provide software; they provide technical mentors and even invite our students to present their outcomes to senior managers. That exposure simulates the pressure of consulting while giving students a safe space to learn. It’s authentic, it’s challenging, and it produces results that matter to both students and sponsors.
Ian Edwards: Have there been moments when you’ve been surprised by what your students achieved?
Jeanette Cotterill: Absolutely. One of my favourite stories involves two students who started with no SAS background at all. They learned the platform during their Capstone, delivered a professional-grade solution, and after graduation, they were hired by SAS. Today, those same graduates sponsor and mentor our current students - completing the learning circle. It’s an inspiring reminder that with the right environment, motivated learners build strong foundations for leadership in just a short time. That kind of progression is exactly why I believe in blending theory with practice from day one.
Ian Edwards: You’ve seen analytics tools evolve over time. What do you think sets SAS apart?
Jeanette Cotterill: Reliability and trust. SAS is known globally for producing analytics that stand up to scrutiny, which is vital in sectors like finance and government. But what makes it special in education is how quickly students can move from exploration to impact. Within weeks, they’re not just generating outputs—they’re building visualisations and models that influence decision-making. We encourage fluency across a range of platforms, but SAS occupies an important place in that toolkit because it bridges learning with professional credibility.
Ian Edwards: Let’s talk trends. What’s happening in data science and AI that excites you the most?
Jeanette Cotterill: Two big ones stand out. The first is responsible AI - making sure that algorithms are transparent, accountable, and fair. The second is ESG analytics, which measures how organisations perform on environmental, social, and governance factors. What I love about both is that they take abstract values - like sustainability or fairness - and turn them into measurable outcomes. That way, companies and governments can be held accountable in meaningful ways. Teaching students to think about these broader impacts is as important as teaching them technical skills. After all, today’s IT professionals are no longer just technologists—they’re decision shapers.
Ian Edwards: For someone just starting out with analytics tools, what advice would you give?
Jeanette Cotterill: Start with a problem that matters. It could be housing affordability, climate change, or even sports performance. Employers want more than a set of outputs. They want people who can contextualise results and solve the real issue. Tools support this. SAS Viya, for example, helps you test ideas, iterate, and show value. The thinking leads. Once students see that they are solving something tangible, their confidence soars.
Ian Edwards: And if you could change one thing about how analytics is usually taught?
Jeanette Cotterill: Flip the sequence. Too often, we teach theory first and application second. I prefer to start with a real-world problem, let students wrestle with it, and then bring in the theory to deepen their understanding. SAS has helped us implement that approach, but it applies across all technologies. The result is that students internalise the theory because it matters to the problem they are solving. It makes learning more dynamic, more engaging, and ultimately, more transformative.
Ian Edwards: Finally, what do you see as the role of analytics in shaping Australia’s future?
Jeanette Cotterill: Data and analytics will be central to tackling issues like housing affordability, sustainability, and resource management. One of the biggest hurdles we face is a shortage of job-ready graduates who can bridge the gap between data insights and actionable strategies. Universities have a responsibility to prepare students not just with technical skills, but with the adaptability and ethical awareness to thrive in a fast-changing landscape. That’s what we’re doing with our Capstone program, and it’s why the model has gained international recognition—most recently winning the Global Triple E Award for Community Engagement in 2025. For me, the greatest reward is seeing students leave not just as data specialists, but as confident, ethical IT professionals ready to make a difference.
Inspiration for students and prospective employers
Jeanette’s approach shows that teaching data and AI isn’t just about building technical expertise—it’s about shaping professionals who can navigate complexity with confidence and conscience. By blending real-world projects with ethical awareness, she’s preparing graduates who are ready to lead in industries that are being transformed by analytics. As Australia and the world face pressing challenges, her students will be among those turning data into decisions that truly matter.
Jeanette Cotterill is a Senior Lecturer at the University of Canberra and senior mentor for the ITS Capstone Program. She specialises in authentic, community-engaged learning that connects students with industry, government, and not-for-profit partners. Passionate about preparing students for the workplace, she blends academic rigour with real-world problem solving, guiding the next generation of IT professionals, including data scientists into careers that matter.
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