Hi, We only know that you have time series data of a bank about customers. Probably you have their monthly or daily balance or even their transactions (time stamped data). If you don't have SAS/ETS your can use STAT and of course Base. Some examples you can do with time series and time stamped data: -aggregating balances or transactions to hourly, daily, weekly levels overall, by customer or by some customer group. -aggregating by hour, by day of the week, day of the month - this way you can detect seasonality -you can use time as independent variable and balance or usage (or some other dependent variable) in a regression to detect trends -you can combine the two. For example create dummy variables from day of week, and use time as continuous variable -> detecting seasonality and trends -you can extract various aggregations from time series or time stamped data on various level, then use these as input variables (together with demographic and marketing varaiables) in a predictive model (to predict customer behaviour: balance, churn, propensity, etc.). Some technical stuff: It is relatively easy to derive many complex aggregation measures for each customer (for example "number of ATM transactions two week before Christmas", "time difference between last 2 transactions") using a single data step. proc means comes handy to calculate aggregations, I would emphasize here capabilities like extracting "the 3 most valuable transactions". proc sql - as usual proc rank - also useful to quickly calculate ranks (overall ranks, or ranks by customer) I would also suggest a search with the following search keywords: "time series datamining" - since part of your problem (churn, direct marketing) is more related to this topic. Enterprise Miner has Time Series nodes: TS Correlation, TS Data Prep, TS Decomp, TS Dimension Reduction, TS Exponential Smoothing, TS Similarity. If you have EM, those nodes are specifically designed to handle these kind of data and problems. If you don't have EM, the procedures in SAS/STAT that do predictive modelling: REG, GLM, LOGISTIC, GENMOD, GLMSELECT (and many other).
... View more