Sloppy thinking and writing on my part, my apologies. I'll try to be more coherent, starting with: Any linear model with a log link (or a log transformation of the response) is a log-linear model. Contingency tables can be analyzed as log-linear models, but not all log-linear models are framed as contingency tables.
Thinking more about a contingency table: I'm considering a table cross-tabulated by age (young/old), treatment (yes/no), and color (white/non-white). I would be able to allocate each participant to one of the eight cells. If the experiment was balanced, then all eight cell counts would be equal. Now, what do I do with the value (i.e., the number of questionnaires) associated with each participant? I would not want to fill each cell with the sum of number of questionnaires over the participants belonging to the cell; that would violate the independence of counts assumption. Perhaps I am not being creative enough, but it seems more straightforward to move to a non-contingency-table model. It's possible that the number of questionnaires could be compatible with a Poisson distribution (hence, the model would be a log-linear model, given the log link for the Poisson; also called a Poisson regression model). Of course, I don't have all the details, but my guess is that a binomial distribution might be better because the number of questionnaires theoretically has an upper bound (i.e., the number of attempted questionnaires)--but the binomial approach would require knowing what the number of attempted questionnaires was for each participant.
Does that make sense, or am I overlooking a critical element?
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