Weighted Confidence for Making Recommendation in Link Analysis Node

[sarahj]

Hi,

I have been looking on references on how to use Link Analysis node and from what I have read, it can generate recommendations for Next-best-offer. On one reference, it explained that the recommendations are based on weighted confidence. Can someone explain further how this is calculated, so i can further understand how the recommendations were come up with and how i can defend them to busines users? Thanks a lot! 😄

Regards,

Sarah

[WendyCzika · Accepted solution]

This paper might help: https://support.sas.com/rnd/app/data-mining/enterprise-miner/papers/2014/linkAnalysis2014.pdf

And also the Association Node section of the SAS Enterprise Miner Reference Help has formulas for these types of measures:

https://go.documentation.sas.com/?docsetId=emref&docsetTarget=n16x97j506upgin1l90wrfc1rg0l.htm&docse...