Hi All,
I would like to build an uplift modelling, I work in retail...I haven't built any uplift model so I was wondering if you have any ideas to share, doc or any useful algorithms available in Base SAS or EM.
Your help would be much appreciated.
Many Thanks
Hey Kanyange,
Check out this paper http://support.sas.com/resources/papers/proceedings13/096-2013.pdf
and this video Incremental Response Modeling in SAS Enterprise Miner - YouTube
Good luck with your first incremental response model!
Miguel
Hi,
I built several incremental response models using both SAS Enterprise Miner and SAS/STAT.
The paper that Miguel cited was very helpful to me when I used Enterprise Miner to build models.
Also, I would recommend you to take the SAS training course in this topic. The course covers more techniques using SAS/STAT.
Hope this helps a bit.
Available on demand!
Missed SAS Innovate Las Vegas? Watch all the action for free! View the keynotes, general sessions and 22 breakouts on demand.
Use this tutorial as a handy guide to weigh the pros and cons of these commonly used machine learning algorithms.
Find more tutorials on the SAS Users YouTube channel.