Hi,
Any idea on how to build a incremental sales model for marketing campaign? I tried it before but the performance is not very stable. Sometimes, it ranks but other times, I would see big incremental sales coming from bottom decile.
Please help.
Please clarify, did you create a model using the Incremental Response node in SAS Enterprise Miner?
What do the results look like and how are they different once you put that model in production?
Thanks,
Miguel
Are you ready for the spotlight? We're accepting content ideas for SAS Innovate 2025 to be held May 6-9 in Orlando, FL. The call is open until September 25. Read more here about why you should contribute and what is in it for you!
Submit your idea!
Use this tutorial as a handy guide to weigh the pros and cons of these commonly used machine learning algorithms.
Find more tutorials on the SAS Users YouTube channel.