SAS Data Science

Building models with SAS Enterprise Miner, SAS Factory Miner, SAS Viya (Machine Learning), SAS Visual Text Analytics, with point-and-click interfaces or programming
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Kanyange
Fluorite | Level 6

Dear All,

 

I would like to build a multi channel digital attribution model in order to measure how these channels contribute to a customer reaching conversion, the desired outcome.

 

This is quite new area for me and your help would be much appreciated in terms of which techniques to use in SAS. And if there is any case study I can learn from (data used, modelling techniques, output etc)

 

Thank you

 

 

1 REPLY 1
aigbodipe
Calcite | Level 5

Just wondering if anyone responded to your request

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