cancel
Turn on suggestions
Auto-suggest helps you quickly narrow down your search results by suggesting possible matches as you type.
Showing results for 
Search instead for 
Did you mean: 
BookmarkSubscribeRSS Feed
Kanyange
Fluorite | Level 6 Kanyange
Fluorite | Level 6

Digital Multi Channel Attribution Model in SAS

Posted 06-15-2018 06:34 AM (734 views)

Dear All,

 

I would like to build a multi channel digital attribution model in order to measure how these channels contribute to a customer reaching conversion, the desired outcome.

 

This is quite new area for me and your help would be much appreciated in terms of which techniques to use in SAS. And if there is any case study I can learn from (data used, modelling techniques, output etc)

 

Thank you

 

 

0 Likes
Reply
1 REPLY 1
aigbodipe
Calcite | Level 5 aigbodipe
Calcite | Level 5

Re: Digital Multi Channel Attribution Model in SAS

Posted 03-26-2019 01:15 PM (378 views)  |   In reply to Kanyange

Just wondering if anyone responded to your request

0 Likes
Reply

sas-innovate-2024.png

Available on demand!

Missed SAS Innovate Las Vegas? Watch all the action for free! View the keynotes, general sessions and 22 breakouts on demand.

 

Register now!

How to choose a machine learning algorithm

Use this tutorial as a handy guide to weigh the pros and cons of these commonly used machine learning algorithms.

Watch How to choose a machine learning algorithm on YouTube

Find more tutorials on the SAS Users YouTube channel.

Discussion stats
  • 1 reply
  • ‎06-15-2018 06:34 AM
  • 735 views
  • 0 likes
  • 2 in conversation