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Kanyange
Fluorite | Level 6 Kanyange
Fluorite | Level 6

Digital Multi Channel Attribution Model in SAS

Posted 06-15-2018 06:34 AM (2004 views)

Dear All,

 

I would like to build a multi channel digital attribution model in order to measure how these channels contribute to a customer reaching conversion, the desired outcome.

 

This is quite new area for me and your help would be much appreciated in terms of which techniques to use in SAS. And if there is any case study I can learn from (data used, modelling techniques, output etc)

 

Thank you

 

 

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aigbodipe
Calcite | Level 5 aigbodipe
Calcite | Level 5

Re: Digital Multi Channel Attribution Model in SAS

Posted 03-26-2019 01:15 PM (1648 views)  |   In reply to Kanyange

Just wondering if anyone responded to your request

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  • 1 reply
  • ‎06-15-2018 06:34 AM
  • 2005 views
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