We're already planning for SAS Global Forum 2017. What Customer Intelligence paper topics would you like us to pursue? Comment here and I'll pass along your wishes.
Here are the 2016 topics:
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Creating optimized MA diagram for MO
I'll put this on our list, @GoExplore. Meanwhile, I'll see if we have anything useful along those lines in existing doc.
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without waiting for an SGF paper, the following outlines the basic steps / considerations for Optimization of MA Campaigns by MO:
Hope this helps. If there is a specific business case or objective you’re trying to achieve, post details back to the CI Community
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