SAS Marketing Automation

[vjpkr]

hi all,

I am an analyst in a banking and financial firm. I work in a campaigns team where we run several campaigns in the retail  bank and credit cards sectors. As of now I am using Enterprise Guide for writing the codes etc;

Recently we were given this tool called "SAS Customer Intelligence Studio" to build the new campaigns. Though I like the tool very quickly, I am finding it difficult to build the campaigns on it. Can any one help me in gaining the basic understanding of campaigns in banking/financial domain and also how the tool can be used to build them. I would like to have a skype session if possible. That would be really generous of you and I appreciate it a lot.

thanks,

Pavan.

[ChrisHemedinger · Accepted solution]

There are several SAS Customer Intelligence tutorial/overview videos available on YouTube by SAS trainer Brian Rowland.

Try these, and if you need more information let us know.  We'll see if we can find a SAS Marketing Automation expert to answer specific questions.

Chris

P.S. There are many more SAS video tutorials available for free from here.

[BrianRowland]

There are 11 recently made available SAS Marketing Automation: How Do I....videos available here on the Free SAS Tutorials site within the Solutions tab.

[BeverlyBrown]

Hi @vjpkr, hope all has gone well with your campaigns in SAS since your last post. In addition to the resources my colleague shared, there are new how-to articles in the communities library under the Customer Intelligence label. Look forward to having you join in discussions on this board.