No, SAS MA / SAS Customer Intelligence does not work this way.
That said, in most situations, there would be other means to achieve whatever ultimately campaign requirements you are trying to meet
- but your post is vague and does not contain details of what you are actually trying to achieve (original inputs and final results - rather than the interim tool steps that you were looking for).
Hi James,
Though the original poster has not said this explicitly, it appears to me that he is looking for a calculated item to Export the value of Segment_INFO (potentially flipped Y/N depending on the original Cell) into the communication output file.
If that is the case, then a possible option would be to create two communication nodes rather than one. Lead the selection through the diagram (and external Links) into these two nodes. This does not mean all logic on the Communication diagram must be duplicated. Instead, most of the logic (if it exists) can be drawn once - but then at the end, an additional "And" node with the Links to original Cell 1/Cell 2 would help split the selection into the two marketing cells and two respective communication nodes.
Then export different data items in each node depending on the campaign needs: a constant ('Y' or 'N', the unchanged Segment_Info data item, or a calculated item that does conditional flipping).
If producing two output files instead of one is not acceptable, it is possible to develop a Post-Process node that would merge both communication outputs into one file.
P.S> That being said, I have to admit that the "Segment_Info" flag "flipping" logic as described in the post is highly confusing and very usual. This seems like a hack (a part of a solution) in an attempt to meet some other primary business requirement. Perhaps, true original business requirements would have another solution that would not require "flipping" the "Segment_Info" flag in the first place.
Why do you need to "flip" these flags in the first place? If by doing this you are just trying to separate and highlight a random Control Group for a campaign, then you should just use a Marketing Cell that you will mark as a Control Group (in addition to the primary marketing cell which is not a control group), and then export Marketing Cell -> Control Group Flag in your communication. You won't need to "flip" anything. If this is an A/B test, then there are also appropriate ways of dealing with that.
Hi @Dmitry_Alergant ,it was a business case requirement. So here it is again.
Eligibility Campaign
- have A/B Test Node (Challenger/Challenger) that split the cells into three (MC Pilot 1, MC Pilot 2, orbp only)
- it was executed.
TLS Communication Campaign
- This campaign will generate a call list.
- I will be getting all the clients in MC Pilot 1, MC Pilot 2, Orbp only.
- All this clients have SEGMENT_INFO = Y in SDM.
- Condition is, i need to change the value for SEGMENT_INFO of MC Pilot 2 into SEGMENT_INFO = N.
- So expectation are below, when the generated call list is created.
MC Pilot 1 will have SEGMENT_INFO = Y
MC Pilot will have SEGMENT_INFO = N
orbp only will have SEGMENT_INFO = Y
Can you help me on this item?
Thanks.
Otep
Hi @JamesAnderson , treatment for Communication Campaign or for Eligibility Campaign? Thank you.
Also, can you help me on how to create a custom_detail tag? I've already added a field in the TLS Treatment.
HI @JamesAnderson i got it now. Though i need to confirm it with our consultant. I follow your suggestion to depend it on the treatment level and called it the export of the communication. Thank you!!
Want to review SAS CI360? G2 is offering a gift card or charitable donation for each accepted review. Use this link to opt out of receiving anything of value for your review.
Listen to the Reimagine Marketing podcast
Assess your marketing efforts with a free tool
SAS Customer Intelligence Learning Subscription (login required)
Compatibility notice re: SAS 9.4M8 (TS1M8) or later
SAS' Peter Ansbacher shows you how to use the dashboard in SAS Customer Intelligence 360 for better results.
Find more tutorials on the SAS Users YouTube channel.
Want to review SAS CI360? G2 is offering a gift card or charitable donation for each accepted review. Use this link to opt out of receiving anything of value for your review.
Listen to the Reimagine Marketing podcast
Assess your marketing efforts with a free tool
SAS Customer Intelligence Learning Subscription (login required)
Compatibility notice re: SAS 9.4M8 (TS1M8) or later