Nordic FANS Network Meeting | SAS Customer Intelligence | Virtual | 26.April 2022

[DorteBrix]

You are welcome to join us for SAS Customer Intelligence (CI):

Date: 26/04-2022

Time: 13:00-15:00 CET (GMT +1)

Place: Microsoft Teams. (join link will be sent with the registration confirmation email)

Register: Denmark / Finland / Norway / Sweden

Nordic SAS® Customer Intelligence (CI) network
Nordic SAS CI-network is interested in the latest usage of the SAS CI-technology, trends and issues in marketing. We hope that there will be experience sharing between the participants and SAS experts. If you are thinking of using CI, then you are welcome to join to get some inspiration.

The agenda:

13.00 - 13.10 Introduction from FANS and the CI-Team

13.10 - 13.40 What do customers want – customer behavior during and after the pandemic

SAS made two researches during the pandemic about customers’ behavior and expectations. Some of the discovered key findings were

• The importance of customer experience is strengthening,
• Effects on the digital transformation of business and
• The new kind of customer during and after the pandemic.

This presentation reviews these topics and the factors that affected them.

The presentation is held by Simo Lehtovirta from SAS Institute.

13.40 - 14.20 Trends in Customer Intelligence – How are consumers changing & why?

This presentation are going to look at the changes we are seeing in consumer behaviour that are not related to COVID-19 and the global pandemic. We will look at what these changes could mean for organisations across all markets and explore what potential they offer to marketers who want to develop or evolve their marketing strategies to become truly customer centric. Finally, we will look at what new KPI’s we need to consider and how to measure them to succeed in a world of customer centric marketing journeys.

The presentation is held by Mike Turner from SAS Institute.

14.20 - 14.25 Break

14.25 - 15.00 Audience Monetisation – Making the most of your digital channels

• Audience Monetisation – what is it and why we need it
• How the industry recently changed (DMP – CDP, Post Cookie etc.)
• Why SAS 360 Match is a unique proposition
• SAS 360 Match: Use cases (Barclay/ITV)

The presentation is held by Cornelia Reitinger from SAS Institute.

After the event, you will find the presentations at the end on this side.

Bring your colleagues and join us by register here:

Denmark / Finland / Norway / Sweden

Welcome!

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