Mathematical Optimization, Discrete-Event Simulation, and OR

Operations Research topics: SAS/OR,
SAS Optimization, and SAS Simulation Studio
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deleted_user
Not applicable
hi,
can any one tell me how multiple regression can be used in SAS to develop a marketting mix model.

Thank you.
1 REPLY 1
deleted_user
Not applicable
Generally, in marketing mix models, you would start with PROC REG.

Your dependent variable "Y" would be sales, transactions, or units sold.

Your independent variables "X" would be your marketing mix variables (things like base price, discount, ad, display, etc.) and any other differentiating factors.