multiple regression in marketing mix model

[deleted_user]

hi,
can any one tell me how multiple regression can be used in SAS to develop a marketting mix model.

Thank you.

[deleted_user]

Generally, in marketing mix models, you would start with PROC REG.

Your dependent variable "Y" would be sales, transactions, or units sold.

Your independent variables "X" would be your marketing mix variables (things like base price, discount, ad, display, etc.) and any other differentiating factors.