Ref: https://documentation.sas.com/doc/en/emref/14.3/n16x97j506upgin1l90wrfc1rg0l.htm 1. I think of ID variable as a customer, Target variable as Item he purchases and sequence variable as his visit number, or the date of purchase. 2. An item set contains items purchased. A frequent item set is that item set which occurs (purchased) frequently by the ID (customer). Now, maximum items tells us about the size of the item set. If 4, an item set can contain at the most 4 items. 3. 4-way associations: possible ways in which we can combine them to form any association rule. We can take 1 or 2 or 3 or 4 (all) of them in creating an association. 4. Now, in case when you have sequence (date/time) variable, you can associate 1 item (target) from 1st visit of same customer (ID) with any other item from the subsequent visits (purchase dates). That’s why we need at least 1 item in maximum items parameter. However, if we don’t have sequence variable, we are restricted to find the associations within the same visit (purchase date), as there is only one visit by that customer. In that case, association requires at least 2 items, one on LHS and the other on RHS. That’s why If you set Maximum Items to 1 and your data source does not contain a sequence variable, then Maximum Items is reset to 2.
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