COVID-19 turbocharged disruptive events and added great pressures on sales and operations teams to drive revenues and reduce costs. With sales declines and greater digital ubiquity, customers are looking to analytics to drive greater optimization, however, there is currently no visibility into true customer profitability. Gaining customer insights around profitability enables teams to upsell/cross sell; promote to the right personas, improve their logistics and leverage impactful data that help their businesses. #Retail, #Hackinsas, #CTGlobal
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Team Name
Customer Profit Scores
Track
Retail
Use Case
Providing Sales, Marketing and Ops with visibility into customer profitability that drive real margins and profits for their business.
Technology
SAS CPM, SAS VIYA API's, SAS Visual Analytics, Salesforce, Microsoft Azure
Region
*NA
Team lead
Peter Turney
Team members
@peter_turney, @ethomps, @mray, @sumandas1982, @dchakrabarti,
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