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snadeem
‎03-08-2019
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Re: customer journey analysis using CI 360

by Calcite | Level 5 in SAS Customer Intelligence
‎03-08-2019 06:53 AM
‎03-08-2019 06:53 AM
Hi Chris, Thanks for the response.    Just to give you a quick insight into Thunderhead tool -  Its a Journey Analysis tool which captures customer interactions that take place on various touchpoints, across all channels. This data tells us where (channel) and when (journey stage) our customers are making their critical decisions; e.g. drop out, skip stage, change channel, or even change journeys.   I am looking for something similar in SAS CI 360, See the attached image for an example journey analytics view from Thunderhead.   Thanks Sajid     ... View more

customer journey analysis using CI 360

by Calcite | Level 5 in SAS Customer Intelligence
‎02-18-2019 05:51 PM
‎02-18-2019 05:51 PM
Hi, I am new to SAS CI 360 and struggling to understand how can I setup CI 360 to visualise customer journey and customer activity across channels. Just to give more context , I am looking for something similar what Thunderhead ONE platform provides.    Cheers Sajid ... View more
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