Hi Warren, Do you know if I would run into any problems in interpreting each run in each block as one choice profile, where the numbers in x1-x4 indicate the levels of each factor, and the numbers correspond to the level? I read the %mktroll pdf and it seems to be mostly rearranging the output into a choice experiment format with 2 or more alternatives per choice set. In addition, since the %mktex macro was used to create the choice design, it is not inconsistent with analyzing the data with a multinomial logit or related model, right? Thanks!
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