I always check out the SAS books to see if there are any new books or topics of interest that year. If it's a new topic there may be a session I can attend to learn a bit more before I pick up the book. The SAS presentation on Sunday before the opening session are always a must for me. I get to learn a lot about the new and exciting things SAS and their partners have come out with and start thinking about how my team could utilize them.
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