Obviously, in order to make all of that work, you need to know who your channel providers are and what APIs they provide. You need an Email Marketing Service Provider, and an SMS service provider (or possibly the same service if it supports both channels) to provide you an API allowing you to initiate these communications in real-time.     Email marketing service provider service is where you manage your email templates, unsubscribe capabilities, response tracking, spam filters bypasses, etc. -  most organizations are already using one or multiple of such services for their batch email campaign needs.  SAS CI 360 Engage Email is one of the options for the email channel needs (though obviously not the only one) - and it can also be used to send real-time event-driven email messages originated from SAS RTDM campaigns.    As of today, SMS needs to be covered by a third-party service provider. There are many providers available on the market.       ... View more