It looks like you have already done what you asked about. If you want to refer to the name of the macro variable use:
&car
If you want to refer to the value stored within &FORD, use:
&&&car
If it's something else entirely, you willl have to give an example of why your code doesn't do what you need.
Are you trying to find the name of the macro variable that contains:
ford
Then examine dictionary.macros.
... View more