In a telecommunication company, we have data on the customer lifecycle. The data has the time the customer joined and the time they left, and it has other events that happened to the customer during their lifecycle like daily data usage and support interactions (calling tech support). We would like to know the effect of each of these events on customer attrition. I want to use EMiner survival analysis, it takes two time ids, one for activation and one for attrition, but how can I enter the other events and their times? For example, the customer called support on three different dates, how can I enter these support interactions and their time. Another example is the customer daily data usage, how can I enter the data usage for each day. As I wish to know the impact of these events on attrition. Appreciate any help.
... View more