That was a really creative solution, @yabwon! For the record, the title boldness is coming from the "Analysis" style definition. If you use this style a lot, you might want to derive a new Analysis (let's call it "my_analysis") that removes the bold titles. You will only need to run this code once, as it will store the style in your SASUSER by default.
proc template;
define style my_analysis;
parent=styles.analysis;
class GraphFonts /
"GraphAnnoFont" = ("<sans-serif>, <MTsans-serif>", 10pt)
'GraphTitle1Font' = ("<sans-serif>, <MTsans-serif>",14pt)
'GraphTitleFont' = ("<sans-serif>, <MTsans-serif>",11pt)
'GraphFootnoteFont' = ("<sans-serif>, <MTsans-serif>",10pt,italic)
'GraphLabelFont' = ("<sans-serif>, <MTsans-serif>",10pt,bold)
'GraphLabel2Font' = ("<sans-serif>, <MTsans-serif>",10pt)
'GraphValueFont' = ("<sans-serif>, <MTsans-serif>",9pt)
"GraphUnicodeFont" = ("<MTsans-serif-unicode>", 9pt)
'GraphDataFont' = ("<sans-serif>, <MTsans-serif>",7pt);
end;
run;
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