I think there are two basic approaches here.
For a simple approach, you could add an external action using your URL column for the URL. This would only allow you to open the URL in a new window for example, to see the map.
However, I think you are probably looking for something a bit more dynamic, where your report itself shows the map based on what row the end user clicks on in a table for example. This would require something a bit more complex, but I think it would be achievable using a data driven content object. We actually have a blog post that is very similar to this, assuming that is what you are after. Take a look at this blog
https://communities.sas.com/t5/SAS-Communities-Library/Embedding-Dynamic-Web-Pages-and-Images-in-SAS...
