Hi:
If you search for previous forum postings, you will see that this question has come up several times.
https://communities.sas.com/message/10450#10450
https://communities.sas.com/message/56745#56745
This Tech Support note explains how to use a style template to insert a banner image into PDF output:
http://support.sas.com/kb/5/285.html (Note that they use STYLE TABLE as the recommended template approach, and NOT STYLE BODY, as you show in your attempt.)
Otherwise, this Tech Support note:
http://support.sas.com/kb/36/707.html
shows how to use the PREIMAGE style attribute to insert a logo into a title statement. You can use the PREIMAGE attribute either with or without the URL= attribute shown in this note.
Do note, that if you use the PREIMAGE technique, you cannot also use the ESCAPECHAR and/or functions for page numbering:
http://support.sas.com/kb/34/573.html
cynthia