Hi all,
I'm hoping someone can help answer this please.
I'm building a regression model on my several million consumers, the objective is to forecast future spend (target). The problem I'm faced with is my conglomorate business offers a range of products and services so the sales values differ from one business to the next but each consumer can trade in one of many businesses. So a Food consumer can also trade in Electrical, and so on ..
I'd like to standardise (or scale) the sales variables for these businesses so that I can feed these into the independent list of variables for regression. How do I go about doing this please?
Any advice is welcome!
Thanks