SAS a leader in Analytics?

[edasdfasdfasdfa]

It is really annoying how so many words are used interchangeably, so when SAS say they are a leader in 'Analytics', in particular Advanced Analytics...does this refer to data analytics or business analytics? or are these two referring to the same thing?

[ChrisHemedinger]

"Advanced analytics" and/or  "Predictive analytics" are specific segments of the analytics market. So when we see announcements like this, they are based on measurable things like market share in the industry.

Then we have the "Leader" quadrant of the Gartner Magic Quadrant, where SAS has placed now for 8 years running. That's an analyst report that evaluates offerings based on ability to execute and the overall vision.

And of course, we consider SAS to be a leader in analytics in general...in innovation, bringing solutions that customers need, and researching new methods. That's more of a sense of pride around the way that we do things and our direction.  The above two examples are more about 3rd party validation.

[edasdfasdfasdfa]

I appreciate the reply. That makes sense.

But I guess my main question is: Would data analytics and business analytics be referring to the same thing? and if not, how would they differ? 

[ballardw · Accepted solution]

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@edasdfasdfasdfa wrote:

I appreciate the reply. That makes sense.

But I guess my main question is: Would data analytics and business analytics be referring to the same thing? and if not, how would they differ? 

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Yes, no, maybe.

Depends on person talking. Many people assume meanings into such phrases based on their experience, such as you may be doing.

I spend five years working with the US Department of Agriculture supporting such things as water movement in soils, overland water runnoff, stream flow modeling and a variety of weather related processes.

SAS has modules to support such things a Clinical Trials which focus on health outcomes and not "business".

Lots of mechanical/structural modeling goes on with SAS. Which may eventually have a "business" connection but not direct financial modeling.

So, where do you draw a line at defining "business analytics".

[Reeza]

There are no standard definitions for these terms.