I'm not sure if this is the best place to ask this question, but I am looking for a book dealing with Customer Segmentation and Clustering using Base SAS.
The only thing I was able to find on the SAS Books website was for SAS Enterprise Miner.
Is there something similar for Base SAS?
If you want statistically robust clusters, you'll need to implement the relevant algorithms in Base SAS.
Since SAS already provide trusted, honed, optimised, and highly parametrable (is that a word?) ssolutions, I doubt many people have tried to reinvent the wheel. Hence the paucity of such books.
The best cluster algorithm is KNN.
Try PROC MODCLUS in SAS/STAT
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