I'm not sure if this is the best place to ask this question, but I am looking for a book dealing with Customer Segmentation and Clustering using Base SAS.
The only thing I was able to find on the SAS Books website was for SAS Enterprise Miner.
Is there something similar for Base SAS?
If you want statistically robust clusters, you'll need to implement the relevant algorithms in Base SAS.
Since SAS already provide trusted, honed, optimised, and highly parametrable (is that a word?) ssolutions, I doubt many people have tried to reinvent the wheel. Hence the paucity of such books.
The best cluster algorithm is KNN.
Try PROC MODCLUS in SAS/STAT
April 27 – 30 | Gaylord Texan | Grapevine, Texas
Walk in ready to learn. Walk out ready to deliver. This is the data and AI conference you can't afford to miss.
Register now and lock in 2025 pricing—just $495!
Learn how use the CAT functions in SAS to join values from multiple variables into a single value.
Find more tutorials on the SAS Users YouTube channel.
Ready to level-up your skills? Choose your own adventure.