You can format your email using ODS and HTML. See the examples in How to send email using SAS.
Excerpt:
FILENAME OUTPUT EMAIL
SUBJECT = "blogs.sas.com: &postCount posts,
&commentCount comments"
FROM = "Chris Hemedinger <[email protected]>"
TO = (&toList)
CT ='text/html';
ods tagsets.msoffice2k(id=email)
file=OUTPUT(title="7-day blog report")
style=myemail;
proc report nowd data=pastweek;
title "&postCount blogs.sas.com posts";
title2 color=red "NOTE: " color=blue "View counts are sourced from Google Analytics";
columns post_date post_author blog_ID post_link ga_views comment_count ;
define post_date / group order=data 'Date posted' style(column)=[just=l];
define post_author / order 'Author' style(column)=[just=l];
...
run;
ods tagsets.msoffice2k(id=email) close;
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