Hi:
This is a question for SAS Tech Support. If you look inside the BAT file contained in the zip archive using Notepad, it appears that this bat file is intending to set a Main SAS directory variable in a location called C:\Program Files\SAS -- since you do NOT have a C:\Program Files directory for SAS with SAS University Edition (since it is inside the Virtual Machine) and since you cannot do any installations inside the Virtual Machine, my guess is that you are not going to be able to do this install or use the Toolkit.
cynthia