From the SAS support
http://support.sas.com/ - start here:
“How Do I Love Thee? Let Me Count The Ways.”
SAS Software as a Part of the Corporate Information Factory
John E. Bentley, Wachovia Bank, Charlotte, North Carolina
http://www2.sas.com/proceedings/sugi28/163-28.pdf
Then inquire with Experian about exactly what data is accessible to your enterprise, and then discuss what's already been developed with your colleagues and peers. Then begin to "spec" out a SAS application suitable to your data mining needs. Then....go forward to design, develop, test, document, and implement a strategy.
Scott Barry
SBBWorks, Inc.