Thanks for posting the link Rick. I think the market research macros are using Hadamard matrices as a source of orthogonal arrays and fractional factorials, not to generate BIBDs. So while MktBIBD is a good tool for finding partially balanced designs, it will generally be quite bad at finding these Hadamard designs as it also uses the OPTEX approach. The point at which things start to break is around 19 samples, so
%MktBIBD(b=19,t=19,k=9,options=);
will find the balanced design with about 4 minutes CPU on my computer, while
print (sbibd(19));
with the IML program is virtually instantaneous. Any higher than 19 and you would have to be content with a sub-optimal design if you use MktBIBD.