TMO-FCRM - Mobile app engagement prediction

[#1]

Team Name	TMO-FCRM
Track	Telecom & Media
Use Case	The mobile app is a critical digital touchpoint for customers to manage accounts, explore services, and access support. Using dummy data from a fictional app, we will build a machine learning model to predict customer engagement and uncover insights that drive personalization, operational efficiency, and retention.
Technology	SAS Viya
Region	North America
Team lead	Su, Mingxian
Team members	Bhuvan Chennoju @BhuvanChennoju, Turgay Caglar @TurgayCaglar, Shadab Akhtar @shadabakhtar007, Yemiao Ke @YemiaoKe, Zhinan Li @Zhinan, Ninad Dike @NinadDike, Mingxian Su @usertmo-s
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[LGroves]

Love to see how you used the SAS Hackathon to improve one of your core products. Well done!  And this is also a nice example of an end-to-end analysis... very cool!