The Beauty and Brains of Actionable Data: From Concept to Reality

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Paper 1025-2021

Author:  

Dr. Joe Perez   

Chief Technology Officer, SolonTek Corporation

Senior Systems Analyst / Team Lead, NC Dept of Health & Human Services

Abstract:

Anyone can make a pretty bar graph, but can you make sound decisions based on that graph? Is it actionable, or is it only fluff? How do you turn flashy concepts into actionable visualizations? Can you see the end result of those concepts; will they ever become reality? Do you have the vision to combine beauty with brains, thereby driving decisions with data? Or do you settle for destroying direction with disaster? American mathematician John Tukey once said, The greatest value of a picture is when it forces us to notice what we never expected to see. What value do you see in your data? And what ideas do you have when you see it? Learn how you can capitalize on your ideas by blending internal with external, leveraging them into a cohesive strategy for both the short term AND the long term. See the five stages of the spectrum in action while discovering the difference between impact and influence, and how that difference plays into making data actionable. Catch the right blend of art and science, or beauty and brains, as you go from concept to reality.

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Watch The Beauty and Brains of Actionable Data: From Concept to Reality as presented by the author on the SAS Users YouTube channel.

[MarkusWeick]

Thanks! I especially like the part on Graphics, which also work emotionally.