1. proc expand computes the moving average (movave) as sales_moave_t = (sales_t-2 + sales_t-1 + sales_t)/3. This is probably not you wanted.
2. proc arima gives you exactly what you are looking for but you need to add a few options to make it work. sales_moave_t = (sales_t-3 + sales_t-2 + sales_t-1)/3
the correct syntax should be
proc arima data=WORK.DATA1 plots=none out=WORK.out0001;
identify var=Sales;
estimate p=(1 2 3) ar=(0.3333333333333333 0.3333333333333333
0.3333333333333333) noint noest nostable method=CLS;
forecast lead=12;
run;
quit;
Without noest nostable, proc arima will use the provided ar values as the initial values and try to estimate them. Thus you might end up with something that's not equally weighted moving averages.
hope this helps
alex