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aha123
Obsidian | Level 7 aha123
Obsidian | Level 7

Market Basket Analysis

Posted 11-09-2009 11:11 AM (1142 views)
Does SAS has any procedure/tool for Market Basket Analysis?
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WayneThompson
SAS Employee WayneThompson
SAS Employee

Re: Market Basket Analysis

Posted 11-09-2009 03:00 PM (1025 views)  |   In reply to aha123
SAS Enterprise Miner offers market basket analysis through the associations tool -- specifically supports associations and sequences which includes lift, confidence, and support measures along with linkage plots of the rules, ability to transpose the rules and use as indicators in subsequent models and more. SAS EM also includes -- not to add too much confusion -- the market baskets node with extends associations analysis to evaluates rules in a heirachy.
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  • ‎11-09-2009 11:11 AM
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